WealthyPlanet News

WealthyPlanet Partners with Smart Money Invest to Offer Low-Cost ETFs

Burlington, Ontario, June 3rd, 2020 – WealthyPlanet, a FinTech company that will offer next-generation online personal financial planning, today announced a strategic partnership with Smart Money Capital Management Inc. (Smart Money Invest) to provide low-cost ETFs and online investment advice to WealthyPlanet clients.

ETFs are smart and convenient investment vehicles for investors to create a diversified and high-performing portfolio with lower-cost management fees compared to mutual funds and the big five banks.

This partnership is an important component of the company’s strategic plan to build a one-stop-shop for everyday Canadians offering powerful tools to actively manage their holistic financial plan, with the benefits of live advice and low-fee product options. The partnership will include revenue sharing, two-way client referrals, and a seamless API (application programming interface) enabling a consistent user experience.

“We are excited to establish this relationship with Nauvzer Babul and Smart Money Invest as their investment strategies and vision are a natural fit for us. We both believe that cutting-edge online technology supported by personalized expertise to discuss investment matters is what most Canadians want.” said John Podlewski, Founder and CEO of WealthyPlanet. “We look forward to educating and reducing investment management fees for Canadian consumers through this relationship. After evaluating several ETF offerings, the synergy with Smart Money Invest was exactly what we were looking for.”

“We are extremely pleased to form this strategic partnership with WealthyPlanet to bring innovative and comprehensive financial analysis and cost-effective products to millions of Canadians. The algorithms and tools for debt management and consumption smoothing they have developed are quite groundbreaking,” said Nauvzer Babul, Founder and CEO of Smart Money invest. “We believe this coupled with John’s ability to build and scale a customer-focused team dedicated to enabling financially savvy clients, will give WealthyPlanet a formidable edge and we are excited to be part of it.

WealthyPlanet previously partnered with a national organization of 30,000 new parents for its customer Beta Program. This partnership will be finalized over the next few weeks so investment products may be included.

ABOUT WEALTHYPLANET

WealthyPlanet gives everyday Canadians confidence about their financial future through a powerful and free online financial planning tool, cost-effective products, and live-by-video financial life-coaches. We are a Burlington, Ontario-based FinTech company filling a need for most people that have no long-term financial plan covering their after-tax investment, pension, debt, and insurance financial picture. Built-in algorithms and visualization provide unique insights on how a plan can be optimized to reach life and family goals. Sign up to be a beta user at WealthyPlanet.com

ABOUT SMART MONEY CAPITAL MANAGEMENT INC

Smart Money Invest is a Portfolio Management Company launched in 2015 by experienced investment industry professionals including founder Nauvzer Babul, previously a BMO Capital Markets executive. The company’s vision is to offer a better investing alternative at a fraction of the cost and provide the best technology to make investing accessible to everyone. Safe and sound investment advice based on risk tolerance, and personalized portfolios are hallmarks of the company’s success. SmartMoneyInvest.ca

FOR MORE INFORMATION

Linda Montgomery
VP Marketing
WealthyPlanet
linda@wealthyplanet.com